Privacy Policy
Effective Date: April 7, 2026 Last Updated: April 7, 2026
This Privacy Policy explains how The Adva Effect Inc. ("we," "us," or "our") collects, uses, stores, and protects your personal information when you visit our website at theadvaeffect.com or advaeffect.com, access our courses at learn.advaeffect.com, or interact with us in any way. We are committed to handling your data responsibly and transparently.
The Adva Effect Inc. is a company based in Ontario, Canada, operated by Chelsea Prescod. We sell digital business education courses to learners worldwide.
By accessing our website, enrolling in a course, or providing your personal information to us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our services.
1. Information We Collect
We collect several types of information to provide and improve our services:
Information you provide directly:
Account information: Your first name, last name, email address, and password when you create an account on our platform.
Custom registration fields: Country, company or organization name, job title or role, and how you heard about us, which you may provide during sign-up.
Payment information: Billing name, billing address, and payment card details. Your payment card information is collected and processed directly by our payment processor, Stripe. We do not store your full credit card number on our servers.
Communications: Any information you share when you email us, submit a support request, or respond to surveys.
Information collected automatically:
Usage data: Course progress, pages visited, content accessed, time spent on our platform, and how you interact with our courses.
Device and technical data: IP address, browser type and version, operating system, device type, screen resolution, referring website, and language preferences.
Cookies and similar technologies: We use cookies, pixels, and similar tracking technologies to understand how visitors use our site and to improve your experience. See Section 5 below for details.
Information from third-party services:
Our platform and payment systems may provide us with limited information about your transactions and account activity as described in Section 4.
2. How We Use Your Information
We use the information we collect for the following purposes:
Delivering our courses: To create and manage your account, process your enrollment, provide access to course content, track your progress, and issue completion certificates.
Processing payments: To charge for course purchases, process refunds where applicable, and maintain accurate financial records.
Communicating with you: To send enrollment confirmations, course updates, account notifications, and responses to your inquiries. We may also send you educational content and promotional offers related to our courses, which you can opt out of at any time.
Improving our services: To understand how learners use our platform, analyze trends, troubleshoot issues, and develop new course offerings.
Business operations: To manage our business, maintain records for tax and accounting purposes, and comply with legal obligations.
Security and fraud prevention: To protect our platform, our content, and our users from unauthorized access, fraud, and abuse.
We will not use your personal information for purposes materially different from those described here without notifying you and, where required, obtaining your consent.
3. Legal Basis for Processing Your Data
Depending on where you are located, we rely on the following legal bases to process your personal information:
Performance of a contract: Processing necessary to deliver the courses you have purchased and manage your account.
Consent: Where you have given us clear permission to process your data for a specific purpose, such as receiving marketing emails. You can withdraw consent at any time.
Legitimate interests: Processing that supports our reasonable business interests, such as improving our services, preventing fraud, and understanding our audience, provided these interests do not override your rights.
Legal obligation: Processing required to comply with applicable laws, such as tax reporting and responding to lawful requests from authorities.
4. Third-Party Services
We rely on trusted third-party service providers to operate our business. These providers only have access to your personal information as needed to perform their functions and are obligated to handle it securely.
Thinkific Labs Inc. — Our courses are hosted on the Thinkific platform. Thinkific provides the infrastructure for our course delivery, student accounts, and website. Your data is stored through Thinkific's systems on Amazon Web Services (AWS) servers located in the United States. Thinkific encrypts data in transit using TLS 1.2+ and at rest using AES-256 encryption. For more information, see Thinkific's privacy policy at thinkific.com/privacy-policy.
Stripe, Inc. — Payments on our platform are processed by Stripe through Thinkific Payments. When you make a purchase, your payment card details are collected and handled directly by Stripe in compliance with Payment Card Industry Data Security Standards (PCI-DSS). Stripe may collect device and browser information for fraud prevention purposes. We do not have access to your full card number. For more information, see Stripe's privacy policy at stripe.com/privacy.
Analytics services — We may use analytics tools such as Google Analytics to understand website traffic and user behavior. These tools collect anonymized or pseudonymized data including pages visited, time on site, and referring sources. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
Email communications — We may use third-party email services to send you course-related and promotional communications. These services have access to your name and email address for this purpose.
We do not sell your personal information to any third party.
5. Cookies and Tracking Technologies
Cookies are small text files placed on your device when you visit our website. We use the following types of cookies:
Essential cookies: Required for our website to function properly, including maintaining your login session and processing transactions. These cannot be disabled.
Analytics cookies: Help us understand how visitors interact with our site by collecting information about pages visited, time spent, and navigation paths. This data is aggregated and anonymous.
Functional cookies: Remember your preferences, such as language and region, to provide a more personalized experience.
Marketing cookies: May be used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.
You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may prevent our website from functioning correctly.
For visitors in the European Union and United Kingdom, we obtain your consent before placing non-essential cookies. For visitors in other jurisdictions, we follow the applicable legal requirements for cookie consent.
6. International Data Transfers
We are based in Ontario, Canada, and our platform infrastructure is hosted on servers in the United States. If you are accessing our services from outside Canada or the United States, your personal information will be transferred to, stored, and processed in these countries.
Canada has been recognized by the European Commission as providing an adequate level of data protection. For transfers to the United States (through Thinkific and Stripe), we rely on Standard Contractual Clauses, the EU-U.S. Data Privacy Framework, and other approved transfer mechanisms to ensure your data is protected in accordance with applicable law.
By using our services, you acknowledge that your information may be transferred to and processed in countries that may have different data protection rules than your country of residence.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
Account data: Retained for as long as your account is active. If you request account deletion, we will remove your personal information within 30 days, except where we are required to retain it for legal or regulatory purposes.
Transaction and payment records: Retained for a minimum of 7 years to comply with tax, accounting, and financial reporting obligations.
Usage and analytics data: Retained in anonymized or aggregated form for up to 3 years for business analysis purposes.
Communications and support records: Retained for up to 2 years from the date of the last interaction.
Marketing preferences: Retained until you withdraw consent or request removal.
When personal information is no longer needed, we securely delete or anonymize it.
8. Your Privacy Rights
Depending on your location, you may have some or all of the following rights regarding your personal information:
All users:
Access: Request a copy of the personal information we hold about you.
Correction: Request that we correct inaccurate or incomplete information.
Deletion: Request that we delete your personal information, subject to legal retention requirements.
Withdraw consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
For residents of Canada (under PIPEDA):
You have the right to access your personal information, challenge its accuracy, and withdraw consent for its collection, use, or disclosure. We will respond to access requests within 30 days. If you are not satisfied with our response, you may file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca.
For residents of the European Union and United Kingdom (under GDPR/UK GDPR):
In addition to the rights listed above, you have the right to:
Data portability: Receive your personal data in a structured, commonly used, machine-readable format.
Restriction of processing: Request that we limit how we use your data in certain circumstances.
Object to processing: Object to processing based on legitimate interests, including direct marketing.
Automated decision-making: Not be subject to decisions based solely on automated processing that significantly affect you.
You also have the right to lodge a complaint with your local data protection supervisory authority.
For residents of California, United States (under CCPA/CPRA):
If applicable, you have the right to know what personal information we collect, request its deletion, and opt out of the sale or sharing of your personal information. We do not sell your personal information. You have the right to not be discriminated against for exercising your privacy rights. To exercise your rights, contact us using the details in Section 12.
For residents of other jurisdictions:
We respect the data protection rights provided by the laws of your country of residence. If you have questions about your specific rights, please contact us.
To exercise any of these rights, please email us at [email protected]. We will verify your identity and respond within the timeframe required by applicable law, typically within 30 days.
9. Data Security
We take the security of your personal information seriously. Our platform provider, Thinkific, employs industry-standard security measures including TLS 1.2+ encryption for data in transit, AES-256 encryption for data at rest, and regular security assessments. Payment information is protected by Stripe's PCI-DSS-compliant infrastructure.
While we take reasonable steps to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but are committed to promptly notifying affected users and applicable authorities in the event of a data breach, in accordance with PIPEDA, GDPR, and other applicable breach notification requirements.
10. Children's Privacy
Our courses and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected]. If we become aware that we have collected data from someone under 18 without appropriate consent, we will take steps to delete that information promptly.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and notify you by email or through a prominent notice on our website. We encourage you to review this policy periodically.
Your continued use of our services after changes are posted constitutes your acceptance of the updated Privacy Policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
The Adva Effect Inc. Attn: Chelsea Prescod, Privacy Inquiries Email: [email protected] Website: advaeffect.com
We will do our best to respond to all inquiries within 30 days.